30Libros
30Libros is a born-digital book club looking to bring the experience offline. To strengthen the offline community, two yearly interactive reading journals and a monthly book subscription box were developed.
The dynamic and playful visual system reflect the diverse range of books featured in the platform. The arches are a modular bookshelf that represent growth and connectivity.
Monthly subscription box:
The 30Libros community received a monthly featured book, a commemorative postcard, bookmarks and special merchandising items related to the book.
Since this subscription is a curated surprise package created to bring the experience of the reading club offline and to enhance the literary journey of its members, every item was designed to complement the selected book and theme. We chose to keep the vibrant color palette used across social media and add a new set of playful illustrations with literary motifs. Every month we kept it on theme, managing to slowly but surely we created our own visual language.
